Everything revolves around credibility; how do you achieve it and how do you hold on to it.
The daily tension in which we live evokes a response. In those reactions we find what drives people. With her signature method, Christine zooms out and filters the relevant signifying movements from this turbulent, transforming world and zooms to pinpoint the effect of these directions and trends on people and their behaviour.
She defines a clear answer to the following questions:
– What is happening in the world?
– What is the effect on the zeitgeist?
– Which human motives are activated by this?
– How can you anticipate that? The PRINCIPLES OF PROGRESS
These consumer trends, or PRINCIPLES OF PROGRESS, are illustrated by countless appealing examples from the worlds of art, culture, science, marketing, media, retail, food and design.