What drives me most, personally, is to identify, clarify and create a deep understanding of the spirit of the time and then use this to assist people, brands, enterprises and organisations, in a meaningful way, taking the right steps going forward. My personal mission? Linking your brand’s purpose to shifting consumer needs. As well as giving presentations on the zeitgeist and trend analyses, I write and advise people and brands on strategic matters. I work for the University of Amsterdam Academy as a (C-level) consultant programme manager of the ‘The Future Of Strategy’ executive programme.