STAY RELEVANT IN A RAPIDLY CHANGING WORLD!
Reset your focus on the external, oversee the spirit of the times and understand what drives people; what we really need in these fast changing times. Knowing the chord to strike to touch the consumer’s heart, as well as his head. Christine Boland’s analysis provides the perfect starting point. From the broad sweep of world news, Christine isolates the significant factors relevant to your immediate environment. She then clarifies the effect on the spirit of the times and from this, distils the consumer’s drivers. If you understand the source of trends, you will also acquire a better understanding of what the next step in your sector will be.
LINKING YOUR [BRAND]PURPOSE TO SHIFTING CONSUMER NEEDS
"Strategic as well as directly applicable, in an informal and dynamic manner. The ideal sparring partner for strategic sessions."
"At Jumbo the client is always No. 1. In this rapidly changing world it is vital that you unerringly sense the spirit of the times. For us, Christine is a valuable compass in this process."
"NowNewNext has been working closely with Christine Boland to channel major trends into a successful and relevant concept. Her part in the process ensures our clients acquire a real advantage in the market."
"You are analytical, spot on and clear. I now view the world with a fresh eye. And there’s always something concrete for us at the end!"
CREATIVE DIRECTOR - RITUALS
Link mission and vision to the spirit of the times and you will keep in touch with the changing consumer. Create an inventory of different scenarios. Apply innovations to the portfolio.